Vintage Fragrance Ads – A Social, Cultural, Historical & Olfactory Prism

One of the threads that made me the happiest and of which I am extremely proud is my examination at vintage fragrance ads over the course of eighty years, from the Victorian era to the mid-20th century. The changes are a revealing insight into the history, society, culture, values, art, and hits of each era.

Early on, in the Victorian era, the ads were focused on chemist-based products. (I’m obsessed with one that says “Orange blossom cures all female diseases” and want it on a t-shirt). Later, they give way both artistically and scent wise in the Belle Epoque and Art Deco eras, continuing to change further with the decades that followed.

Vintage ad for Coty’s L’Origan, arguably the template for L’Heure Bleue

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The New Nicolai Era: An Interview with Patricia & Axel de Nicolaï

Source: Pnicolai.com

Source: Pnicolai.com

A new era is dawning at Parfums de Nicolai, the venerable brand that was one of the pioneers of niche perfumery. Founded and led by the legendary Patricia de Nicolaï, the company recently celebrated its 25th anniversary, changed its name to NICOLAÏ: PARFUMEUR-CRÉATEUR (hereinafter simply referred to as “Nicolai“), and brought in Axel de Nicolaï, Patricia de Nicolaï’s son, as both the General Manager and her collaborator in the perfume-creation process.

It’s a significant step for a few reasons. Axel de Nicolaï was raised in the Nicolai perfume and family tradition, but he also brings a different perspective to the mix after working in the larger mainstream fragrance industry with the big perfume conglomerates of LVMH and InterParfums, and spending time in the Middle East. It was his idea that Nicolai should explore the oud genre, resulting in last year’s Rose Oud and Amber Oud, and his influence also helped to shape the direction of Nicolai’s newest release, Ambre Cashmere Intense. In his main role as the new General Manager, he’s made changes to the company’s marketing direction and sales strategy, but he’s equally determined that marketing should never impact or alter the Nicolai olfactory “DNA.”

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