Music may be the food of love for Shakespeare, but red roses are one of its greatest symbols in modern culture. In the language of perfume, however, roses represent much more than just love. Today, we’ll look at olfactory archetypes as symbols that indirectly tell a story when used in perfume, before moving onto other parts of AbdesSalaam’s perfume course like olfactory marketing and subliminal messages, making bespoke scents for clients, and more.
How do you describe the experience of a lifetime that introduced you to new worlds, theories, sights, and smells? How do you convey the depth of information so generously shared by a master of his art through six intense days (and a pre-course) covering both theory and practical usage? Perhaps one way would be to compare it to an olfactory Star Trek, where Captain AbdesSalaam Attar took many of us through a new frontier where few of us had gone before, through a portal into a new dimension of thought as much as scent and perfume creation.
It may sound silly or hyperbolic, but it really isn’t. AbdesSalaam tried to teach us a completely new way of thinking about scent through concepts that, as you will see in this post and others, are completely untraditional, unconventional, or alien to typical fragrance narratives, let alone the mainstream perfume world. The sheer quantity of information was staggering, and that combined with the unique experiences during the course truly blew my mind. Not just mine, either. When the lunch break was called on the first day, one of my classmates said she felt as though she was having an out-of-body experience at the deluge of information and the intensity of the smells that were pouring over her. Like the essences we explored, the class itself became a form of life undiluted — life at its most essential, fundamental level, concentrated for a burst of raw, thrilling intensity that none of us would ever forget.