Guerlain Jicky — The Modern Parfum, The History, & The Old Legend

Astounding, beautiful, and an utter delight to wear— what a superb fragrance modern 2020 Jicky parfum is! And I say this as a decades-long lavenderphobe who only recently started to like some lavender fragrances but who still sometimes shudders at the thought of lavender.

But Jicky Parfum is more than a simple creamy lavender fragrance or even a fougère. In fact, to my great surprise, it was also quite a different kettle of fish than the modern EDP that I tried and reviewed around 7 years ago; this is a much more appealing and opulent scent.

Jicky is a Guerlain legend which celebrated its 131st birthday this year and is reportedly the oldest fragrance in continuous production. Even though I liked modern Jicky Eau de Parfum , once called a Parfum de Toilette, it’s the modern Jicky extract (parfum) that I’ve been intrigued by, particularly given the rave reviews I keep hearing from people whose nose and tastes I respect. So it seemed like an ideal choice to focus on in my return to writing.

Jicky Collage from Monsieur Guerlain.

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Update: LVMH & Monsieur Guerlain

I have a few updates to share with you regarding LVMH’s shutdown of the Monsieur Guerlain website and his associated social media accounts. Monsieur Guerlain has clarified a few points about the matter, I was given some information on Guerlain, and I’ve done some digging into the law. To me, those new facts indicate a very different situation both legally and factually than what I had initially thought. In my opinion, they demonstrate that the issue is not the trademark/copyright issue of using the Guerlain brand name that everyone had thought. There is much more going on.

[ADDITIONAL UPDATES regarding developments on 2/10 and 2/11 are posted in new sections at the end.] 

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LVMH Silences Monsieur Guerlain

I was stunned to wake up this morning to news that LVMH, the parent company of Guerlain, has shut down the Monsieur Guerlain website, as well as his Facebook page, Twitter account, and YouTube account. The news was reported by the perfume blog, PerseFume, in a post on its Facebook page. It states that the action was taken without any notice or prior warning by LVMH to Monsieur Guerlain. The news of the shut-down has been confirmed elsewhere.

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