There is an 800-pound scented gorilla in the room, and its name begins with an expletive. Fucking Fabulous is the latest release from Tom Ford, a limited-edition eau de parfum in the Private Collection that has people in a tizzy, half of them thinking it’s the coolest thing ever as they rush to buy the scent, half of them decrying the name as being too vulgar for their tastes. I’m not a prude and I don’t care enormously about the name, per se, but I am immensely annoyed by the blatant manipulation underlying it. I’m not keen on the insulting implication from Tom Ford himself (as well as from some fans) that you’ll only find the name to be offensive if you’re a prude, but what really sets me off is the sheer brazenness of their marketing manipulation and the underlying assumption that either you’re too stupid to see it or so “cool” that you don’t care. Amidst the dollar signs in Estee Lauder and Tom Ford’s eyes, layered between their own quoted words, there are loaded assumptions, cynical calculations, dismissals, glibness, generational differences and, worst of all, obnoxiously blatant disingenuousness.