The New Nicolai Era: An Interview with Patricia & Axel de Nicolaï

Source: Pnicolai.com

Source: Pnicolai.com

A new era is dawning at Parfums de Nicolai, the venerable brand that was one of the pioneers of niche perfumery. Founded and led by the legendary Patricia de Nicolaï, the company recently celebrated its 25th anniversary, changed its name to NICOLAÏ: PARFUMEUR-CRÉATEUR (hereinafter simply referred to as “Nicolai“), and brought in Axel de Nicolaï, Patricia de Nicolaï’s son, as both the General Manager and her collaborator in the perfume-creation process.

It’s a significant step for a few reasons. Axel de Nicolaï was raised in the Nicolai perfume and family tradition, but he also brings a different perspective to the mix after working in the larger mainstream fragrance industry with the big perfume conglomerates of LVMH and InterParfums, and spending time in the Middle East. It was his idea that Nicolai should explore the oud genre, resulting in last year’s Rose Oud and Amber Oud, and his influence also helped to shape the direction of Nicolai’s newest release, Ambre Cashmere Intense. In his main role as the new General Manager, he’s made changes to the company’s marketing direction and sales strategy, but he’s equally determined that marketing should never impact or alter the Nicolai olfactory “DNA.”

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Parfums de Nicolaï Cuir Cuba Intense

Imagine a land in an alternate universe, a parallel Cuba called Cuir Cuba Intense. There, an old tobacco farmer rolls out tobacco leaves, not on the thighs of nubile virgins, but on cedar tables covered with thick, black licorice paste. The leaves are still a bit raw, half-moist, and wet, with a certain dirty darkness that borders on the leathery. The farmer layers the tobacco with generous amounts of sweet coumarin crystals, then more black licorice, before dusting them with geranium rose, bits of lavender and mint, and a touch of lemon. Rolled into cigars, they are lightly doused with civet and musk, then nestled between sheaves of sweet hay, and left to dry in a room filled with golden ambered warmth which carries the faintest traces of rum and honey.

"Tobacco Rolling, Vinales, Cuba." Photo by April Maciborka and David Wile. Their sites:  blog.aprilmaciborka.com (link to full website gallery embedded within) and davidwile.com

“Tobacco Rolling, Vinales, Cuba.” Photo by April Maciborka and David Wile. Their sites: blog.aprilmaciborka.com (link to full website gallery embedded within) and davidwile.com

Over time, the cigars change. The licorice melts into their body, the civet awakens to add a slightly sharp edge, and the tobacco starts to dry. They lose their raw darkness, tempered by the coumarin crystals which bloom into a subtle creaminess. Eventually, by some alchemical transformation of this alternate universe, the tobacco is no longer even tobacco. It has turned into leather. First, into a dark, sweetened leather dusted with spices and, then, finally, into the creamiest calf-skin with supple smoothness and a hint of sweetness.

Patricia de Nicolaï, via her own website.

Patricia de Nicolaï, via her own website.

That is the world of Cuir Cuba Intense, brought to you by Patricia de Nicolaï, a talented perfumer who is, in my opinion, the true, rightful heir to the Guerlain throne. You can read more about that, her childhood in the Guerlain family, the glass-ceiling for female noses within both the family and the perfume industry as a whole, and how her Parfums de Nicolaï brand was really the first, truly “niche” house in a profile piece I wrote a long time ago. Here, I will only say that we’re all probably better off that Madame de Nicolaï (hereinafter spelled simply as “Nicolai,” sans the dotted “i”) is following her own vision and not subject to the dictates of a corporate overlord like LVMH. In fact, this year marks Parfums de Nicolai’s 25th Anniversary, so a huge congratulations to her and to her husband who co-founded the house.

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