I have a few updates to share with you regarding LVMH’s shutdown of the Monsieur Guerlain website and his associated social media accounts. Monsieur Guerlain has clarified a few points about the matter, I was given some information on Guerlain, and I’ve done some digging into the law. To me, those new facts indicate a very different situation both legally and factually than what I had initially thought. In my opinion, they demonstrate that the issue is not the trademark/copyright issue of using the Guerlain brand name that everyone had thought. There is much more going on.
[ADDITIONAL UPDATES regarding developments on 2/10 and 2/11 are posted in new sections at the end.]
I was stunned to wake up this morning to news that LVMH, the parent company of Guerlain, has shut down the Monsieur Guerlain website, as well as his Facebook page, Twitter account, and YouTube account. The news was reported by the perfume blog, PerseFume, in a post on its Facebook page. It states that the action was taken without any notice or prior warning by LVMH to Monsieur Guerlain. The news of the shut-down has been confirmed elsewhere.