Rania J.’s Response To Ambre Loup Reformulation Question

Fair is fair. Rania J. (Rania Jouaneh) has responded to the question of whether Ambre Loup been diluted and reformulated, and I believe it is only right to present her answer in full.

80% alcohol written on the side panel for the original silver box of Ambre Loup.

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Rania J. Ambre Loup: Reformulated?

Has Ambre Loup been diluted and reformulated? The answer might be Yes. There are a few reasons why that could be the case, and I’ll go over them in this post.

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Scent, Pandemics, Escape, Dogs, Baking, and Surviving 2020

There is not a person alive who has been unaffected by the wretchedness of 2020 and the pandemic that has dominated the list of traumas. I won’t even start to talk about the issues of this year because they are many and all hideous. But what about the escape methods for many of us during the best of times: scent? How much is perfumery still a big escape in the midst of one of the worst years in the 21st century?

Fourreau Noir Serge Lutens

Fourreau Noir. Now vtg Bell Jar. Photo: my own.

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LM Parfums Veleno Doré (The Gold Label Collection)

Veleno Doré, part of LM Parfums‘ high-end Gold Label Collection, is lovely but also exceedingly familiar. It’s an oriental parfum which is initially centered around vanilla-infused, fruity pipe tobacco, laced with patchouli, enveloped in spices, then drenched in cognac booziness, syrupy sweetness, and caramel ambers. A tiny, early echo of Ambre Loup quickly gives way to major overlaps with Tom Ford‘s Tobacco Vanilla and Roja Dove‘s Enigma Pour Homme/Creation-E and a whisper of Kilian‘s Back to Black, except this is their heavily spiced, chili-flecked brother, and black cherry has been substituted for plums or plum pudding. Over time, woodier, drier, smokier, more leathery, and more woody-ambered elements replace the gourmand-skewing ones for a different twist on tobacco but this, too, feels familiar with echoes of other popular fragrances, like Black Oud and even Black Afgano.

Veleno Doré photo or advert via Fragrantica Russia.

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