Well, you can knock me over with a feather! Against all odds and much to my surprise, I actually enjoyed Lost Cherry, the newest release from Tom Ford. I must admit, I’m quite flummoxed. I’m not one who is normally keen on gourmand fragrances and cherry is not particularly high on my list of favourite fruit notes in perfumery. Plus, the fragrance is hardly perfect as there are performance, drydown, and price issues but, nevertheless, here we are: I think Lost Cherry is a heck of a lot of fun to wear and I wouldn’t mind a small decant to wear occasionally during the dark, icy months ahead.
There is an 800-pound scented gorilla in the room, and its name begins with an expletive. Fucking Fabulous is the latest release from Tom Ford, a limited-edition eau de parfum in the Private Collection that has people in a tizzy, half of them thinking it’s the coolest thing ever as they rush to buy the scent, half of them decrying the name as being too vulgar for their tastes. I’m not a prude and I don’t care enormously about the name, per se, but I am immensely annoyed by the blatant manipulation underlying it. I’m not keen on the insulting implication from Tom Ford himself (as well as from some fans) that you’ll only find the name to be offensive if you’re a prude, but what really sets me off is the sheer brazenness of their marketing manipulation and the underlying assumption that either you’re too stupid to see it or so “cool” that you don’t care. Amidst the dollar signs in Estee Lauder and Tom Ford’s eyes, layered between their own quoted words, there are loaded assumptions, cynical calculations, dismissals, glibness, generational differences and, worst of all, obnoxiously blatant disingenuousness.
Today, a quick look at Oud Minerale, an eau de parfum which Tom Ford released several months ago as part of his Private Blend Collection and a further continuation of his oud series. Tom Ford says it merges “rare and precious Oud with the fresh exuberance of the ocean, capturing the refreshing play of surf and sea against the burning flame of smoked wood.” While he does not list the specific notes, if you combine the elements provided by Luckyscent and Fragrantica together, the note list looks like this:
Sea salt, aquatic notes, oud, pink pepper, styrax, seaweed, balsam fir, pepperwood or hercules club and ambergris.
Tom Ford explores new territory with his Vert d’Encens, transporting you to forest landscapes where mighty pines and fragrant fir trees drop their aromatic pine needles and sweet sap over a leafy greenness. Yet, there is a twist: smoky incense, heliotrope vanilla, and dusty, dark chocolate are layered within, resulting in one of the more interesting and appealing Tom Ford releases in a while. In fact, I found its opening to be so appealing that I pondered buying Vert d’Encens for myself. It’s the first time that a Tom Ford fragrance has tempted me in a number of years.