Mandala, the second recent release from Masque Milano, has a very different geographic focus than its New York sister. This one is centered on a monastery in Tibet or Nepal where the sound of Buddhist monks’ overtone singing rings out in the rarefied air, “two notes chant[ed] in perfect, peaceful harmony.” The fragrance is meant to have the same duality, as well as the same meditative serenity, according to Masque’s official scent description: “A myrrh and incense fragrance – light and delicate. A contemplative atmosphere. Vibrating at two levels at the same time.”
Times Square, one of two new releases from Masque Milano, seeks to take you back to the cacophony, smells, and busy streets of New York City before Mayor Giuliani cleaned it up in the 1990s. Masque’s official scent description is one of the most unusual, unexpected, and humorous accounts that I’ve come across in terms of what a perfume brand promises to offer you if you try its fragrance. It bluntly and cheerfully talks about the city’s “stink” and its many, divergent “miasmas,” from the scent of cheap tobacco to the garbage on its streets and how the “cherry of the whore’s bloody-red lipstick melts with the strawberry of her chewing-gum.” Yet, if you “find your way through the crowd of bachelorettes waiting for the male-strip show,” [there… ] will be a flood of tuberose and carnation.”
Masque Milano‘s L’Attesa is the sort of fragrance that I could very much see Coco Chanel creating if she were alive today — and I mean that as a positive thing. Like Masque’s other release this year, Romanza, L’Attesa sometimes evokes flowering country meadows in Spring, but there is a sophisticated, urban elegance to L’Attesa that made me think of the couture and the streets of Paris even more frequently. In the most reductionist, simplistic description, one could sum it up as a “green floral,” but I think L’Attesa is a fragrance with deceptive simplicity; its surprisingly fluid profile slips from one genre to another in a very seamless fashion. While the end result is outside my personal tastes, I admire the sophistication, and I think it demonstrates Masque’s continued evolution as it moves from its earlier focus on heavy, dark orientals towards polished florals with romantic, almost nature driven, and streamlined elegance.
Masque Milano will be changing its pricing structure in the months to come, in addition to offering its fragrances in a new bottle size.
This morning, Alessandro Brun, one of Masque’s co-owners/co-founders shared that information on the blog’s Facebook page following yesterday’s review on the company’s upcoming release, Romanza. His comments were in response to a discussion in regarding the new Romanza bottle, its size, its price, and the difference as compared to Masque’s existing fragrances.
Romanza costs €138 for 35 ml of eau de parfum. (I don’t know its American price yet.) It will be released on or around April 26th, which is when I think Masque will be launching L’Attesa, a new iris eau de parfum, as well. It, too, will be in the new 35 ml bottle for €138.